My venture into the world of Social Media/Marketing. I will share all of my thoughts and experiences as I learn all I can about this industry with the help of a few of my favorite "Digital Mentors". I will focus on how different cultures of the world meet or (NterSect) in a variety of common places and beliefs.
I thought you were my best friend. But you’ve turned out to be my worst enemy. You’ve always held me back. Tempting me, with your oh so familiar ways. You know EXACTLY where my comfort zone is: just inside of your loving bosom. And I loved it there too. It was safe, at least it felt that way. But little did I know that you didn’t have “my” best interest at heart. Selfishly, you held on to me. Showering me with words to further entrap me, “You’re doing ok” “You’ll get it next time” “You don’t need all of that” “What if you fail, then what will you do?” And I was convinced too, “I’m fine where I’m at.” “Why do I need to get out there and fight for more when I have this?” All my life I have struggled with the fine line between “Greed” and “Ambition”. I’ve felt guilty about my desire to better myself. I’ve tried very hard not to offend anyone with anything that I do or say but today, I am leaving you. I can’t take this anymore. I want more, I NEED MORE!!! I’m going to take a RISK!! The first of which is leaving YOU! Goodbye… Mediocrity Signed Lawrence Douglas
Until recently everyone was married to Facebook. By married I mean they were loyal ONLY to Facebook for all of their social needs. But a few months ago I started to notice a pattern. More people were spend a little time with Twitter on the side. Twitter is sexy though. She’s fast, ONLY gives you exactly what you want and she has access to celebrities. Twitter can take you places. I’ve always said that Facebook is like your home and Twitter is like your car. Personally, I like to drive.
But after the latest redesign Twitter has become a lot more engaging. No longer is Twitter “just a pretty face”. With the new #Discover tab creating a one stop shop for the latest “trends” and “top stories” the common user has been spending more and more time with the alluring Twitter. The desktop version of Twitter even has a “Activity” section that houses actions of the people in yout Timeline such as follows and favorites. Not only that it improved the “Who to Follow” feature by allowing you to remove recommendations that don’t fit (like my @BritneySpears suggestion, sorry Brit). The @Connect tab features all of your @mentions and now “Interactions” chronicling all of your tweets that have been retweeted and and new follows.
This is just part of a long list of improvements made by Twitter all of which cause you spend more time with you social side thing. But with 59% growth in membership this year and non of the privacy issues and backlash that come with Facebook, more and more people have been proposing to make Twitter their new “Main Thing”. Congratulations Twitter!
I have read 2 articles in the last week (here and here) that have highlighted the fact that larger companies in particular do not believe in the “value” in social media. This is absolutely no surprise. The larger companies are always the last to “get it.” Much like the large record companies when the rise of digital music came about, the larger companies are either unwilling or unable to change their course of action.
I some cases it’s the nature of the beast. The larger the entity the more momentum it carries when it gets moving in one direction. When the landscape changes the “captain” may be unable to course correct quick enough to make a “real” difference. Smaller companies have a clear advantage in this regard and a thus are able to quickly adopt new technologies and macro themes allowing them to ride those waves unto growth explosion and gained market share. This is often used as an excuse for larger companies to ignore current trends and not make a move to explore other avenues.
Of course the more common occurrence is pure arrogance. Big companies are “Big” for a reason. They have obviously been doing something right. Trouble is they can easily become blinded by there success and not take heed to sound advice. Social media has proven itself as a far more than just a “trend” or a “fad.” Consumers are proving that they prefer to get to know the human side of the companies they chose to patronize. Larger corporations are used to dictating everything to consumers and having a monologue instead of the dialogue that is increasing preferred by the general public. Think about it, would you rather have someone talk with you or at you? If you are at all like me you’d much rather have a voice in the conversation.
Large companies are often quick to write-off new things and cling to their “old glory.” This is why so often the larger companies are so far behind when it comes to huge paradigm shifts in the market place. In addition to that they seem “overly insincere” in any feeble effort to play catch up after the fact when they finally have to adopt the same “trend” they have been avoiding.
The failure to realize that consumer are the ones with the real power to dictate market trends have left many a great company by the wayside. Due to the power of social media, there, is a sweeping change happening in the way consumers “prefer” to be communicated with and the companies that speak our “preferred language” will certainly reap the benefits.
Somethings aren’t real to us until we can touch it, feel it in our hands. Google+ is proving to be an excellent social platform. But it still hasn’t had that “breakthrough” explosion in usage. In my opinion they haven’t hit their consumer where they live namely, “Mobile”. The vast majority of social network users are doing it on the go. Sending Twit-Pics of the latest party or checking in at their favorite hotspot with a few friends on Facebook. But while a flurry of updates and redesigns have given Facebook and Twitter some of the best mobile apps in the marketplace Google Plus’s mobile offerings seem to be an after thought. The main feature that separates G+ from the rest of the field is the video chat “Hangouts” which can be used by up to 10 people at simultaneously. Yet you can’t even begin a “Hangout” from a mobile device. Up until recently you couldn’t even join one! Google is making a HUGE mistake in my view by not placing this feature “Front and Center” of its’ mobile attack. Speaking of mobile attack G+ doesn’t really seem to have one. That coupled with being the last to enter the social race could prove to be detrimental for Google+. As I alluded to earlier, the mobile app for G+ is seriously lacking. With its black and grey layout it doesn’t seem engaging at all.
There is nothing unique or attractive about its’ interface, which is the complete opposite of its desktop counterpart. And I’m not even going to speak about their iPad app… BECAUSE THEY DON’T HAVE ONE! Google+ is not going to be taken seriously as a social networking option if they don’t give people a reason to explore what it has to offer. Social Networkers are mobile, and G+ is not. You have to meet the consumer where they are, and right now Google+ and the rest of the social world are not using the same platform. For G+ to be real to the masses they have to be able to “Feel the Power… in the Palm of Their Hand”.
Lawrence Douglas (On Why there’s so much backlash on Facebook redesigns)